Creating an Editorial Calendar, and Publishing

Creating an Editorial Calendar, and Publishing

Creating an Editorial Calendar, and Publishing

Creating an Editorial Calendar, and Publishing (post 4 of 4) So now you have your brand, your sense of what you deliver and who you want to serve, and the…

The Platform

The Platform

The Platform

The Platform (post 3 of 4) So, now we’ve discussed the reason for a messaging platform and why it’s important to think about who you and the…

Who Are You, Anyway?

Who Are You, Anyway?

Who Are You, Anyway?

Who Are You, Anyway? (post 2 of 4) I hope you’re intrigued, if not yet convinced, that a central messaging platform will help you to advance your message…

Step Onto Your Platform

Step Onto Your Platform

Step Onto Your Platform

Step Onto Your Platform “Every battle is won or lost before it’s fought.” ~Sun Tsu, The Art Of War Get Your Firm on a Platform (post…

Why I Became a Lawyer, and Why I’m Writing About Marketing.

Why I Became a Lawyer, and Why I’m Writing About Marketing.

Why I Became a Lawyer, and Why I’m Writing About Marketing.

Why I Became a Lawyer, and Why I’m Writing About Marketing. ~an introduction to a four-part series on brand messaging for lawyers~ I decided to try to become…

What Brand Is Your Law Firm?

What Brand Is Your Law Firm?

What Brand Is Your Law Firm?

Does your law firm message have a brand supported by one big idea? Or two? Or several? Or…none? Whether boutique, generalist or multi-niche, your firm has a…

Strategies For Legal Department Efficiency

Strategies For Legal Department Efficiency

Strategies For Legal Department Efficiency

Strategies For Legal Department Efficiency   Efficiency for today’s corporate legal departments has moved from “nice to have” to “essential.” In fact, failing in this critical area will have…

3 Trends Solos and Smalls Should Leverage

3 Trends Solos and Smalls Should Leverage

3 Trends Solos and Smalls Should Leverage

Whether your goals are more clients, better clients, more money, more efficiency or more time for your practice, your family or yourself, making the most of the advances in the…

Why Are Lawyers So #^&^%$ Stressed?

Why Are Lawyers So #^&^%$ Stressed?

Why Are Lawyers So #^&^%$ Stressed?

  It is common knowledge that lawyers are very high (pun not intended) on the list of professionals who suffer from stress related substance abuse, a fact confirmed by a…

Check These Three Boxes Before Hiring Your First In-House Lawyer

Check These Three Boxes Before Hiring Your First In-House Lawyer

Check These Three Boxes Before Hiring Your First In-House Lawyer

If your business has grown large enough, or you’re in a heavily regulated industry, or one that is susceptible to recurring legal risks, and you’ve decided to…