Monthly Archives: November 2016

What Lawyers can Learn from Direct Response Copywriters

What Lawyers can Learn from Direct Response Copywriters

Brian Kurtz is famous. I’d never heard of him before about two years ago, because his fame is connected to the world of direct response copywriting. In a nutshell…

Can Small Law Firms Compete?

Can Small Law Firms Compete?

Sure they can. In fact, I would say now is their time, more than ever since the days of the small town lawyer. Paul Bigler and Atticus Finch Think of…