Browsing Category:

Copywriting

Creating an Editorial Calendar, and Publishing

Creating an Editorial Calendar, and Publishing

Creating an Editorial Calendar, and Publishing (post 4 of 4) So now you have your brand, your sense of what you deliver and who you want to serve, and the…

The Platform

The Platform

The Platform (post 3 of 4) So, now we’ve discussed the reason for a messaging platform and why it’s important to think about who you and the…

Who Are You, Anyway?

Who Are You, Anyway?

Who Are You, Anyway? (post 2 of 4) I hope you’re intrigued, if not yet convinced, that a central messaging platform will help you to advance your message…

Step Onto Your Platform

Step Onto Your Platform

Step Onto Your Platform “Every battle is won or lost before it’s fought.” ~Sun Tsu, The Art Of War Get Your Firm on a Platform (post…

Why I Became a Lawyer, and Why I’m Writing About Marketing.

Why I Became a Lawyer, and Why I’m Writing About Marketing.

Why I Became a Lawyer, and Why I’m Writing About Marketing. ~an introduction to a four-part series on brand messaging for lawyers~ I decided to try to become…

Email Marketing for Lawyers-Part 2

Email Marketing for Lawyers-Part 2

  In Email Marketing for Lawyers-Part 1 we looked at the definition of email marketing and discussed its value for lawyers. You can find that discussion by tapping anywhere…

Email Marketing for Lawyers-Part 1

Email Marketing for Lawyers-Part 1

Imagine your ideal client. The one you love working with, in the area of law you are passionate about, who respects your opinion, likes you and trusts you, and doesn…

A Tale of Two Law Firms (Told by a Time Traveler)

A Tale of Two Law Firms (Told by a Time Traveler)

It is 2021, and we’ve been following two law firms for five years now.  We left 2016 on our first time travel trip, deciding to test our device with…

“Because Writing For Lawyers Is Different”

“Because Writing For Lawyers Is Different”

-Suggestions for lawyers and vendors writing promotional copy I’m talking here about writing outside of the confines of the attorney client relationship. Such as in a newsletter, blog or…

What Lawyers can Learn from Direct Response Copywriters

What Lawyers can Learn from Direct Response Copywriters

Brian Kurtz is famous. I’d never heard of him before about two years ago, because his fame is connected to the world of direct response copywriting. In a nutshell…