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What Brand Is Your Law Firm?

What Brand Is Your Law Firm?

Does your law firm message have a brand supported by one big idea? Or two? Or several? Or…none? Whether boutique, generalist or multi-niche, your firm has a…

3 Trends Solos and Smalls Should Leverage

3 Trends Solos and Smalls Should Leverage

Whether your goals are more clients, better clients, more money, more efficiency or more time for your practice, your family or yourself, making the most of the advances in the…

Why Are Lawyers So #^&^%$ Stressed?

Why Are Lawyers So #^&^%$ Stressed?

  It is common knowledge that lawyers are very high (pun not intended) on the list of professionals who suffer from stress related substance abuse, a fact confirmed by a…

Email Marketing for Lawyers-Part 2

Email Marketing for Lawyers-Part 2

  In Email Marketing for Lawyers-Part 1 we looked at the definition of email marketing and discussed its value for lawyers. You can find that discussion by tapping anywhere…

Email Marketing for Lawyers-Part 1

Email Marketing for Lawyers-Part 1

Imagine your ideal client. The one you love working with, in the area of law you are passionate about, who respects your opinion, likes you and trusts you, and doesn…

A Tale of Two Law Firms (Told by a Time Traveler)

A Tale of Two Law Firms (Told by a Time Traveler)

It is 2021, and we’ve been following two law firms for five years now.  We left 2016 on our first time travel trip, deciding to test our device with…

What Lawyers can Learn from Direct Response Copywriters

What Lawyers can Learn from Direct Response Copywriters

Brian Kurtz is famous. I’d never heard of him before about two years ago, because his fame is connected to the world of direct response copywriting. In a nutshell…

Can Small Law Firms Compete?

Can Small Law Firms Compete?

Sure they can. In fact, I would say now is their time, more than ever since the days of the small town lawyer. Paul Bigler and Atticus Finch Think of…

Seth Godin is Right About the Future of Law Practice

Seth Godin is Right About the Future of Law Practice

Seth’s take on the future of lawyers, law firms and the practice of law is very similar to what I have been thinking and saying for years. Of course…

Not Exactly A Rant, Just A Concern

Not Exactly A Rant, Just A Concern

I was defending a business client, negotiating with opposing counsel who had threatened to sue my client, who operates in an industry governed by several hyper-technical federal and state…

A Guide For Law School Grads — How To Become An In-House Lawyer

A Guide For Law School Grads — How To Become An In-House Lawyer

Whether by design or default, as a young law school graduate and new lawyer, you might find yourself employed by a company as an in-house lawyer. What should you…