Browsing Category:

How-To Guides

Creating an Editorial Calendar, and Publishing

Creating an Editorial Calendar, and Publishing

Creating an Editorial Calendar, and Publishing (post 4 of 4) So now you have your brand, your sense of what you deliver and who you want to serve, and the…

The Platform

The Platform

The Platform (post 3 of 4) So, now we’ve discussed the reason for a messaging platform and why it’s important to think about who you and the…

Who Are You, Anyway?

Who Are You, Anyway?

Who Are You, Anyway? (post 2 of 4) I hope you’re intrigued, if not yet convinced, that a central messaging platform will help you to advance your message…

Step Onto Your Platform

Step Onto Your Platform

Step Onto Your Platform “Every battle is won or lost before it’s fought.” ~Sun Tsu, The Art Of War Get Your Firm on a Platform (post…

Why I Became a Lawyer, and Why I’m Writing About Marketing.

Why I Became a Lawyer, and Why I’m Writing About Marketing.

Why I Became a Lawyer, and Why I’m Writing About Marketing. ~an introduction to a four-part series on brand messaging for lawyers~ I decided to try to become…

Strategies For Legal Department Efficiency

Strategies For Legal Department Efficiency

Strategies For Legal Department Efficiency   Efficiency for today’s corporate legal departments has moved from “nice to have” to “essential.” In fact, failing in this critical area will have…

Check These Three Boxes Before Hiring Your First In-House Lawyer

Check These Three Boxes Before Hiring Your First In-House Lawyer

If your business has grown large enough, or you’re in a heavily regulated industry, or one that is susceptible to recurring legal risks, and you’ve decided to…

Email Marketing for Lawyers-Part 2

Email Marketing for Lawyers-Part 2

  In Email Marketing for Lawyers-Part 1 we looked at the definition of email marketing and discussed its value for lawyers. You can find that discussion by tapping anywhere…

Email Marketing for Lawyers-Part 1

Email Marketing for Lawyers-Part 1

Imagine your ideal client. The one you love working with, in the area of law you are passionate about, who respects your opinion, likes you and trusts you, and doesn…

A Guide For Law School Grads — How To Become An In-House Lawyer

A Guide For Law School Grads — How To Become An In-House Lawyer

Whether by design or default, as a young law school graduate and new lawyer, you might find yourself employed by a company as an in-house lawyer. What should you…