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Law Trends

Creating an Editorial Calendar, and Publishing

Creating an Editorial Calendar, and Publishing

Creating an Editorial Calendar, and Publishing (post 4 of 4) So now you have your brand, your sense of what you deliver and who you want to serve, and the…

The Platform

The Platform

The Platform (post 3 of 4) So, now we’ve discussed the reason for a messaging platform and why it’s important to think about who you and the…

Who Are You, Anyway?

Who Are You, Anyway?

Who Are You, Anyway? (post 2 of 4) I hope you’re intrigued, if not yet convinced, that a central messaging platform will help you to advance your message…

Step Onto Your Platform

Step Onto Your Platform

Step Onto Your Platform “Every battle is won or lost before it’s fought.” ~Sun Tsu, The Art Of War Get Your Firm on a Platform (post…

Why I Became a Lawyer, and Why I’m Writing About Marketing.

Why I Became a Lawyer, and Why I’m Writing About Marketing.

Why I Became a Lawyer, and Why I’m Writing About Marketing. ~an introduction to a four-part series on brand messaging for lawyers~ I decided to try to become…

Strategies For Legal Department Efficiency

Strategies For Legal Department Efficiency

Strategies For Legal Department Efficiency   Efficiency for today’s corporate legal departments has moved from “nice to have” to “essential.” In fact, failing in this critical area will have…

3 Trends Solos and Smalls Should Leverage

3 Trends Solos and Smalls Should Leverage

Whether your goals are more clients, better clients, more money, more efficiency or more time for your practice, your family or yourself, making the most of the advances in the…

Will Artificial Intelligence Put Lawyers Out of Business?

Will Artificial Intelligence Put Lawyers Out of Business?

  The consensus is in: Yes, it will. And Watson’s progeny, Ross the Robolawyer will push them out the door.                 &nbsp…

Some Lawyers Can Be Generalists As Their Specialty…

Some Lawyers Can Be Generalists As Their Specialty…

These are the days of the specialist, in almost every aspect of work. And that is certainly true of lawyers. A lawyer who specializes in employment law will get to…

We’re About To Be Liberated

We’re About To Be Liberated

So says Michael Milken and Igor Tulchinsky in their April 11, 2017, essay in the Wall Street Journal How Technology Liberates Human Capital. They are not promising lawyers and client…

Next Steps

Next Steps

Much has been written about the loss of law firm jobs to in-house legal departments where companies…